How to Grow Your Painting Business with Powerful Referrals 

Referrals start with strong client relationships, which are formed by exceeding expectations and establishing trust. Building a good rapport with your clients all starts with the first impression; be approachable, transparent and communicative. It’s important to actively listen to their needs and worries, taking the time to understand their vision and work toward their goals. Don’t just provide a quote—show genuine interest in their project.  

Small but thoughtful gestures like providing updates, thoroughly cleaning up or offering tips and advice can set you apart. The stronger the relationship, the more likely they’ll recommend you to others. 

Your work needs to speak for itself. Cutting corners on quality is the quickest way to lose referrals. Using the right products is a great way to demonstrate your commitment to excellent results, and FrogTape is one of the best tools for your reputation. Known for its PaintBlock^® Technology, FrogTape helps you achieve crisp, clean lines that give your finished product a pro polish. Clients notice these details, and they’re the kind of features that stand out when your work gets discussed over dinner or at book club. 

In fact, 90% of homeowners consider the use of painter’s tape as important when thinking of a “job well done.” Consistently delivering flawless results will leave clients not only satisfied but eager to recommend your services. 

Delivering a great experience takes more than just a well-painted wall. Professionalism at every stage of the job—from quoting to final walkthrough—is important for your reputation. Start with a memorable greeting like: "How can we bring your vision to life today?" This sets the tone for the client experience. Surprise your clients by going the extra mile. For example, consider leaving behind touch-up paint or a thank-you note. 

These small touches often lead to glowing reviews and recommendations. People remember how you made them feel, and if they’re impressed, they’ll share their positive experience with others.  

Once you’ve completed a job that leaves your client smiling, don’t hesitate to ask for a referral. Timing is key here—ask shortly after completing the project while the excitement of their freshly painted space is still top of mind. 

It’s crucial to avoid being too pushy. A simple, “If you know anyone who needs a painter, feel free to send them my way,” will generally garner a positive response. You could take it up a notch by offering an incentive like a discount on future services for a referral. This gesture may encourage clients to spread the word even more. Don’t forget to leave business or referral cards to make it easy for clients to pass your information along.  

Word-of-mouth referrals don’t always happen in person—how to market a painting business effectively involves managing both personal interactions and your digital reputation. Encourage happy clients to post your work or leave reviews on platforms like Google or Yelp. Positive online reviews from past customers build trust with new prospects who might be on the fence about hiring you.  

With your clients’ permission, you can post testimonials or finished product shots on your social pages as well. This will show viewers what you’re capable of and make them more likely to choose your services.

Even after the project is done, don’t let your relationship with the client fade away. Check in with them a few months down the line to see how they’re enjoying their space. You could send a holiday card, a quick follow-up email or share helpful painting tips. Staying engaged reminds them of your great work and keeps your name fresh when they or someone they know needs painting services.