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First Ever Edge Treated Patterned Painter’s Tape – New FrogTape® Shape Tape™ Easily Adds Pizazz to Your Home

AVON, OHIO (July 22, 2013) – More than ever, consumers are longing to personalize their homes with DIY projects… especially ones that include painting: a recent homeowner remodeling study uncovered that 70 percent of homeowners complete interior painting themselves*. And whether they gather interest and ideas from magazines, television shows, blogs or Pinterest, they want those projects to be easy to complete and look great.  To help bring their design ideas to life and make the process simpler, FrogTape® is introducing Shape Tape, the brand’s first painter’s tape cut into unique patterns that allows you to quickly and easily transform your home with paint.

“FrogTape Shape Tape allows homeowners to make unique design choices, while staying within a reasonable budget,” said Laetitia Kasl, senior category manager, ShurTech Brands, LLC.  “Wallpaper and borders can be expensive and cumbersome to apply and remove; while stencil designs can show paint bleed and imperfections.  With Shape Tape, it’s easy to create the all-over painted patterns and designs consumers are looking for with the crisp, finished appearance of using a premium painter’s tape.”

Available in three on-trend patterns: Wave, Chevron and Scallop, new Shape Tape makes it simple to achieve unique, repetitive decorative painting styles.  Each roll of tape features a pre-cut repeating pattern, meaning homeowners simply need to unroll, apply and get painting to create their desired look. In addition to its one-of-a-kind pattern-creation capabilities, Shape Tape can be positioned on surfaces in various ways to achieve different results. By staggering the tape or varying the placement widths, homeowners are able to take their personalization to the next level. From delicate, narrow waves throughout a bathroom or nursery, to bold, wide chevron patterns in the living area or bedroom, Shape Tape can be used in any room of the house, helping to take what began as inspiration and transform it into a reality.

Featuring the same technology as FrogTape Delicate Surface painter’s tape, Shape Tape can be applied on paint that’s at least 24 hours old, wallpaper and faux finishes, as the lower adhesion level helps prevent damage.  Shape Tape can also be used on a number of surfaces beyond walls, including furniture, floors, accessories and more to add personal style throughout the whole house.  Like FrogTape, Shape Tape is treated with patented PaintBlock® Technology which forms a micro-barrier that instantly seals the edges of the tape, creating crisp lines and preventing paint bleed.

 

“In the past, it was difficult to obtain a sharp paint line when creating curved designs with traditional painter’s tape,” Kasl added.  “Shape Tape makes it easy to be creative; it enables DIYers to quickly and easily achieve custom paint results in their own home, without the help of professional painters or designers.”

Shape Tape comes in a 25 yard roll and is coming soon to participating retailers across the United States with a suggested retail price of $14.99.  For more information about FrogTape products, visit frogtape.com.

*Homeowner remodeling survey completed by Principia, March 2012.

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FROGTAPE® BRAND PRODUCTS

The FrogTape® brand, marketed by ShurTech Brands, LLC, offers premium-quality, innovative painting tapes that feature PaintBlock® Technology, a super-absorbent polymer that seals the edges of the tape to keep paint out and lines sharp. For more information on FrogTape®, visit frogtape.com; Like us on Facebook® (facebook.com/frogtape); Follow us on Twitter® (@frogtape); Follow our boards on Pinterest® (pinterest.com/frogtape) or watch us on YouTube® (youtube.com/frogtapetube).

 

SHURTECH BRANDS, LLC

ShurTech Brands, LLC, markets do-it-yourself tapes, office and housewares products under the Duck®, FrogTape®, Painter’s Mate Green®, Caremail®, Easy Liner® and Shurtape®  brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, United Kingdom, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape® and Kip® brands. Visit ShurTech.com for more information.

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